Email Capturing Pop Ups are a popular way to collect emails from your visitors. They can be displayed as soon as a visitor lands on your site or they can be timed to appear after a certain period of inactivity. A well-designed email capture form will encourage a visitor to enter their email address and other details. It can also help you track website traffic and generate more targeted email communications.
Email capture is one of the best ways to build a brand’s audience and develop long-term relationships with customers. In fact, according to research, email marketing converts at 4X the rate of other channels. This makes it an irreplaceable tool for organic and ethical mailing list building, lead generation, and business growth.
Effective Email Capture
Some of the most effective email capture forms are simple, noninvasive, and clearly state the benefits of subscribing. This is especially true for brands that sell a product or service with limited appeal to a wider audience.
Using an attractive product image to grab attention is a great way to increase the conversion rate of your email capture form. Moreover, it can add to the overall branding of your website and create an emotional connection between your visitors and your brand.
A great pop-up copy sells visitors on the value of subscribing to your newsletter. It should consist of a few short sentences that explain what visitors will receive from signing up and how it will benefit them.
The use of bright colors and strong branding are essential to grab visitors’ attention. It is also important to make sure the text in your email pop-up is easy to read, especially for people with visual impairments.
Great Way
Incentives are a great way to boost your pop-up form’s conversion rate. They can be something tangible, such as a free sample or gift, or they can be more intangible, such as a discount code for a purchase later on.
This example from Burrow entices visitors with a time-limited promotion that creates a sense of urgency to sign up for the email newsletter. The form also explains what will happen if the visitor doesn’t sign up, so they can feel comfortable with the process.
Another example from MFMG uses gamification like a pro to generate interest and boost their pop-up’s conversion rate. Their design is sleek, the copy is engaging, and their call-to-action is fun.
Conversion
Tentree has a lot of good things going for it in this pop-up example, but it could improve its conversion rate by using more creative and on-brand copy. For example, they could include more information about their product and why it is a unique solution to environmental problems.
It would also be great if the CTA button were more appealing and easier to find. It could even be in a different color to better match the background, which would help to draw more attention to the offer.
A good email capturing popup is a vital part of any digital strategy, whether you’re trying to sell your products or services or simply grow your brand’s online presence. There are a lot of variables that go into making an effective email capture form, but it all starts with a great design and copy that sells your audience on what they’ll get from subscribing to your newsletter.
