Exit Intent Popup is a type of triggered advertisement that shows up when a visitor navigates away from your website. It can be used to capture email addresses, encourage completion of a purchase, or ask why they are leaving.
It’s an effective way to drive a positive ROI on your marketing spend, and is a popular tool for B2C companies who want to build their email list. Using exit intent popups can help you boost your conversion rates by 20–30% and reduce cart abandonment.
Create An Inspiring Headline
The headline is the first thing that a visitor will notice in an exit intent popup, and it should grab their attention immediately. A strong headline can compel the reader to take action by offering them something valuable in exchange for their email address. Make sure the headline is eye-catching, and includes a power word that evokes emotion and persuasion.
Use a Recommendation Box
A recommendation box is an important element of an exit intent popup, as it can prompt the user to complete their purchase or subscription by offering a specific product that they may have otherwise missed out on. The best recommendations boxes are well-crafted, containing helpful information that will genuinely help the user with their problem or goal.
Ensure that your recommendations box is easy to read, readable on mobile devices, and fits with the overall design of your site. Also, make sure it is clear what your company offers so that the user will know what they’re getting when they click through to your offer.
Choose a Relevant Image for Your Exit Intent Popup
The most important element of your exit intent popup is the image, which should be relevant to your offer and connect with your target audience. It should be able to catch the user’s attention immediately, and it should relate to your brand in terms of color, vibe, and overall look.
Your popup should also be sized appropriately to fit within the window of your website. If it takes up the entire window, it can be frustrating to users who are trying to browse your content. In addition, it can also make it difficult for them to view your message clearly on smaller devices.
Incorporate Social Proof into Your Exit Intent Popup
If a large percentage of your visitors are already following you on social media, make it clear that they should follow you back. This will give your visitors confidence that you understand them and will deliver relevant messages in the future.
Add Personalization to Your Exit Intent Popup
Personalized messages are one of the most important elements of an exit intent popup, as they can increase conversions by 20–30%. They can also entice the visitor to return to your website by demonstrating that you understand their problems and goals.
Collecting Emails via an Exit Intent Popup
There are a number of ways to collect emails from exit-intent popups, including Picreel and Mailmunch. Both of these platforms allow you to customize your exit intent popups to suit your needs. They are available with a range of templates that you can use to tailor them to your business needs. You can even preview them before they’re deployed to ensure that they look aesthetically pleasing.
